A Franchise That Changes Lives: The Growing Need for Adult Day Services
Every day, millions of adult children face an impossible choice: How do you provide the care your aging parent deserves while maintaining your career and family responsibilities?
This deeply personal challenge is driving unprecedented growth in the senior care market—already valued at $450 billion in 2023, with experts expecting it to rise to more than $650 billion by 2029. The primary reason is an aging population, with Americans aged 65 and older projected to increase from 58 million to more than 80 million between 2022 and 2050.
Additionally, 90% of the “baby boomer” generation wants to age in place, without having to move to an assisted living facility, placing a huge responsibility on family caregivers.
Against that backdrop, adult day services have become a significant untapped vertical. It offers a scalable and cost-effective solution, meeting the needs of seniors and caregivers alike while presenting a profitable opportunity for entrepreneurs in the franchise space
3 Reasons to Partner With an Adult Day Franchise
The most rewarding business opportunities are those that create genuine value for communities while generating sustainable returns. Consider these reasons to invest in this space.
1. Building Accessible Solutions That Work
For families, senior day services provide a cost-effective alternative to full-time in-home care and residential facilities. Caregivers pay less than half the price of these alternatives while still receiving daytime adult enrichment for their loved ones.
Meanwhile, owning an adult day franchise is a fraction of the cost of running a full-time, 24/7 residential care facility. Because senior day programs only run during daytime hours, staff expenses and facility costs are drastically lower.
2. Positioned for Long-Term Growth
Like families and caregivers, insurers are beginning to see adult day care services as a more affordable option for seniors. Likewise, Medicare and Medicaid are beginning to explore and reimburse adult day services as part of a broader shift to community-based care.
Insurance coverage and government reimbursement programs solve two problems at once: they make quality care affordable for families while creating predictable revenue streams that help franchise partners build sustainable businesses.
3. Leading Community Transformation
Unlike most other franchising opportunities, senior day services provide entrepreneurs with an opportunity to make a meaningful impact on their community, providing valuable relief for caregivers and enriching resources for seniors.
The impact extends beyond individual families. Communities with quality adult day services see reduced hospital readmissions, decreased caregiver stress, and seniors who remain active and engaged longer. You become a cornerstone resource that strengthens your entire community.
Town Square: Redefining What Adult Day Can Be
We’re doing adult day differently—and we want you to join us in transforming senior care. While traditional adult day centers focus on basic supervision and large-group activities, Town Square creates immersive, mid-century designed communities where seniors rediscover joy and purpose. Our innovative approach combines evidence-based reminiscence therapy with environments that feel like stepping into a beloved era rather than a clinical facility.
Our 8+ storefront design creates authentic community experiences—from our Starlite Theater to our diner-style dining spaces—that members genuinely look forward to experiencing. This isn’t about managing groups; it’s about fostering individual connections and meaningful engagement.
Ready to explore how you can lead this transformation in your community? Schedule your Brand Concept Call today and discover what it means to own a franchise that truly changes lives.
