TOWN SQUARE’S SKILLED, CARING LEADERSHIP TEAM

Peter is the founder and CEO for Town Square Franchising. He is also the CEO and Co-Founder for Senior Helpers Franchising, an in-home senior care franchise that was founded in 2002 and has over 350 franchises in the United States. Peter formerly served as the president and board member of the Home Care Association of America (HCAOA) and CEO member of the Healthcare Leadership Council.

Tony founded the original Senior Helpers Home Care business in 2003 in Baltimore, MD and co-founded Senior Helpers Franchising with Mr. Ross in 2004, serving as President and Board Member until 2016. In 2005, he co-founded the original Doctors Express Urgent Care and in 2007, he co-founded Doctors Express Urgent Care Franchising, serving as its President and Board Member until its sale. Since 2015, Tony served as co-founder and General Partner of Siesta Coast Capital, a commercial real-estate acquisition and management company. In all, Tony started and grew 8 successful companies and has helped multiple hundreds of franchise owners create successful businesses. Tony joined Town Square as President in July 2023.

Lori has over a decade of experience in home care, with 15 years in franchising. She feels that the future of healthcare will lead families to incorporate Town Square as part of a hybrid healthcare model to allow loved ones to age in place longer. Lori’s passion is to help franchisees become successful business owners as well as powerful contributors to the community, while providing the highest quality of care and peace of mind for families. Lori has always been a forward thinker who provides creative healthcare solutions for families. She is excited to be a part of Town Square and looks forward to reaching new heights with the franchise family.

Lynsey supports franchisees with training and activity programming for Town Square Franchising. She has over 10 years’ experience working with seniors in Assisted Living and Adult Day Care Operations management. She provides team members the tools to make each moment with our members happy, fun, and exciting.

Melanie has served as the Director of Franchise Operations since October 2023. She has also been the Corporate Center Director at the Perry Hall, MD center since April 2021. Melanie is a graduate of the University of South Florida with a bachelor’s in finance and gerontology and a master’s in healthcare administration, and is a Certified Dementia Practitioner. She is also a board member and chair of the Marketing Committee for the National Adult Day Services Association (NADSA). Prior to her current roles, she served as the Center Director for two adult day centers with Active Day Adult Day Centers of Maryland and worked as a Finance and Administration Director for the U.S. Department of Labor.

Heather joined the Town Square team in June 2024 as the Director of Activities & Programming. Heather is a therapeutic recreation specialist with over a decade of experience developing and managing innovative activity programs tailored to diverse populations’ physical, mental, and emotional needs. Skilled in adaptive recreation, she excels in producing engaging and purposeful activities and works to create nostalgic programs that enhance members’ quality of life. Heather has previous experience as the Director of Operations & Logistics for the Veterans Affairs Western Colorado Health System and the Recreational Therapist-Adaptive Recreation for Veterans Affairs Salt Lake City Health Care System.

Kate has worked as a consultant for Town Square since its inception and joined full time as the Director of Brand Operations in August 2024. Since 2002, Kate has worked with multiple franchise brands, including The Cleaning Authority, Senior Helpers, CareBuilders, QC Kinetix, and Doctors Express (now AFC). Her work for these companies has covered a wide range of experiences and projects in the areas of sales, marketing, operations, training, compliance, communications, support, and more.