Jersey Shore, New Jersey

Adult Day Care Jersey Shore

Town Square at the Jersey Shore

Now Open!

Town Square is a new groundbreaking option for senior care. We foster a vibrant culture of care that seeks to engage members in their favorite activities, revisit past interests, and even explore new pursuits. Town Square experiences are designed to create purpose and provide a sense of belonging. Detailed descriptions of our 13 innovative activity rooms are outlined below.

1930 Route 88, Suite 14
Brick, NJ 08724

Contact us now to reserve your spot.
Enroll now to take advantage of our
Grand Opening special offers!

Ready to Enroll?

Call Us Today, or Inquire Below to Connect with a Town Square Enrollment Specialist.


Introducing a senior care facility that allows our loved ones to live the full and vibrant lives they deserve.

Town Square is more than a typical adult day care center. Our groundbreaking approach to adult day services combines essential senior care, immersive reminiscence therapy, and a thoughtful array of activities. These activities are designed to meet the needs of those experiencing the normal effects of aging and include specifically focused activities for those living with Alzheimer’s and dementia. This innovative model represents an important step forward for senior care in this country.

Our 12,000-square-foot facility is designed in the era of a 1950s American town. Here, over a dozen “storefronts”, which are spacious themed activity rooms, allow participation in a wide variety of engaging events and activities.
And the ‘50s theme is more than a nifty design. It’s based on the latest research in reminiscence therapy, to create a meaningful experience for today’s seniors. Studies have shown many therapeutic benefits to invoking the memories we hold from our young adult years, including reduced stress, improved sleep, and improved overall happiness.

With these positive outcomes in mind, Town Square at the Jersey Shore is designed as a time capsule to the formative years of today’s seniors, the 1950s—from the relaxing atmosphere at Glenner Park, to the music playing at Rosie’s Diner, to the movies and live events at the Starlight Theater.

Town Square is a safe, engaging, and rewarding environment for our loved ones and the only one of its kind in New Jersey.

Don’t miss your chance to be a part of this innovative new resource in adult day care. To learn more or sign up, complete the form above, call 732-451-6185, or email


Town Square is an active and vibrant community that welcomes all individuals in New Jersey’s elderly population. Each day, our members participate in activities focused on favorite pastimes, reminiscing with friends, and developing new interests. Our events include themed celebrations, live music, guest speakers, learning, creativity, exercise, and much more. Our goal each day is for the Town Square community to achieve feelings of accomplishment, community, and purpose.

Whether your loved one is experiencing the normal effects of aging or living with memory loss, a day at Town Square offers a stimulating experience for everyone.



Town Square was founded by the professionals at Senior Helpers—a national leader in senior home care with a licensed and accredited agency in Ocean County, NJ who were inspired to create a lively, enriching experience outside of the house with safe supervision, meaningful support, and professional assistance for the elderly and their caregivers.

Our team is led by specialists in various aspects of senior care, including skilled nursing, assisted living, program development, physical therapy, health services, memory care, activity professionals, and more. All of our staff is trained in a specialized dementia and Alzheimer’s program.

Town Square programming is available in full days or half days, with transportation to and from the facility. Guests may come for single-day participation, multiple days, or join us for a full week of engaging activities.


Memory care and reminiscence therapy are an important part of our adult day care services. Reminiscence therapy is an exciting field of senior care that uses vintage prompts with themed collections, images, music, games and movies to stimulate long-term memories and yield mental health benefits.

Loved ones who are now in their 80s were in their teens and twenties during the 1950s, so Town Square’s ’50s theme uniquely enables us to provide immersive reminiscence therapy. While this isn’t a cure for dementia, it can greatly reduce its side effects, like anxiety and depression, while improving quality of life.

Importantly, these benefits do not only pertain to dementia care. The principles behind reminiscence therapy can improve our emotional well-being at any adult age, especially when memories are shared among families, friends, and peers.

Through this beneficial practice, a day at Town Square can give seniors a sense of value and comfort, while improving happiness and even restfulness while asleep. Our service in this field allows us to make a positive difference in the lives of our community members each and every day.


Our Family Center is unique to Town Square’s Jersey Shore location and was specifically designed to serve the needs of our families and community, with free opportunities that include:

  • Caregiver support groups
  • Weekly Memory Cafés
  • Health fairs
  • Monthly workshops
  • Memory screenings
  • Virtual reality dementia experiences
  • Care consultations
  • Referrals for support services
  • Professional education and CEU’s
  • Health fairs and conferences


Perhaps more than anything else, our storefronts are what distinguish Town Square from all other adult day centers in New Jersey. They help create the immersive 1950s experience that is so essential to enriching lives in our community.

Town Square’s storefronts feature over a dozen distinct spaces, each delivering a unique set of services, activities, and events that are provided in our storefront activity rooms.

Whether you want to get a fresh cut at Guys & Dolls Salon, engage your mind at the Learning Center, or shoot pool at the Recreation Center — all our storefronts have been meticulously designed to create an immersive, nostalgic environment where memories surface and stories are shared among peers.

VISIT OUR SERVICES PAGE for a full description of all storefronts within Town Square at the Jersey Shore.


Most adult day care centers are supportive places with their community’s best interest in mind. But our goal is to take senior care to a new level. We built our adult day center as a pioneering facility in the fields of immersive reminiscence therapy and adult day care, that inspires a sense of imagination, passion, and compassion that you won’t find anywhere else in New Jersey.

All our services are built around these principles to provide much more than a typical adult day center can. We’re here to impart feelings of purpose, belonging, health, and fulfillment among New Jersey’s elderly community.

Stop by for the day, join us for a featured event, or become a member, or even book your own event — and start enjoying everything Town Square at the Jersey Shore has to offer.


If you’re planning an event, consider hosting it at Town Square at Jersey Shore. Our facility has spaces available in a variety of sizes and capacities. This is a unique venue, full of conversation starters that will leave an unforgettable impression on your guests.

  • Weddings
  • Anniversary Parties
  • Bridal and Baby Showers
  • Graduation Parties
  • Sweet Sixteen Parties
  • Family Reunions
  • Company Holiday Parties
  • Team Building Events
  • Milestone Birthdays

Private event hosting is available on weekdays after 5:30 pm and on weekends. Please call us at 732-451-6185 for more information.


Operating Hours:
Monday – Friday

1930 Route 88
Suite 14
Brick, NJ 08724

Closed on major holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and Christmas

For weather-related information: check local stations or call 732-451-6185. An email and text will also be sent to the primary contact in case of weather-related or emergency closure.