Jersey Shore, New Jersey


Town Square at the Jersey Shore

Grand Opening June of 2021

Town Square is a new groundbreaking option for senior care. We foster a vibrant culture of care that seeks to engage members in their favorite activities, revisit past interests, and even explore new pursuits. Town Square experiences are designed to create purpose and provide a sense of belonging. Detailed descriptions of our 13 innovative activity rooms are outlined below.

1930 Route 88, Suite 14
Brick, NJ 08724

Contact us now to reserve your spot.
Pre-enroll to take advantage of our
Grand Opening special offers!

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Welcome to Town Square

Town Square transports seniors  back to another time and place with the look and feel of a 1950s small town. Members can explore multiple unique activity rooms, called storefronts, all designed to spark memories of the past. 

The look and feel of Town Square helps members feel relaxed and comfortable as they remember meals with friends at the local diner, going to the pictures to see the biggest Hollywood stars of the time, or just sitting in their living room listening to a radio program.

Throughout the day, members take part in a wide range of engaging activities with a focus on enjoying favorite pastimes, reminiscing with friends, and developing new interests. The monthly calendar includes a variety of special events, including themed celebrations, visiting entertainment, guest speakers, music, gentle exercise, cognitive stimulation, creative expression, and so much more. Members end the day feeling a sense of accomplishment, purpose, and community.

Whether your loved one is experiencing the normal effects of aging or showing signs of cognitive impairment, a day at Town Square offers something for everyone.

Step Inside

Our innovative activity rooms, called storefronts, help put members at ease and encourage reminiscing by utilizing vintage design elements and décor.

Each storefront, from the Rec Room to Starlite Theater to Glenner Park, has been meticulously designed to create an immersive, nostalgic environment where memories come to the forefront and members are inspired to share stories with their peers.

At Town Square at the Jersey Shore, we feature these delightful storefronts:

An open area with full technology capabilities, used for group exercise, performances and events, and large group activities.

The heart of Town Square, used for activities, performances, and special events. Benches are available to relax and visit with friends.

Enjoy the glamor of 1950s Hollywood with classic movies, musicals, and TV shows as well as entertainment from local performers.

Serves as office space for Town Square staff, with members stopping by and occasional activities taking place.

A bright and cheery place to enjoy meals and snacks. Be transported to the days of milkshakes, soda jerks, and jukeboxes!

Designed to mimic a cozy family living room from the 1950s, members feel at home as they relax, watch a classic TV show, or listen to music.

The perfect place for a fresh shave or a new ‘do while socializing with friends. Book in advance to take advantage of our many services.

The perfect spot for car buffs to gather around a real-life vintage car, browse car magazines, and talk all things automotive.

A dynamic, multipurpose space with a classroom feel that inspires curiosity. Includes technology as well as games, puzzles, and reading materials.

Hear beautiful music during activities such as Name that Tune, drum circle, and sing-alongs, as well as regular guest performances.

A multi-functional space for painting, drawing, craft activities, and creative expression. Works of art by members are proudly displayed.

Pass the time by shooting pool and playing classic board games, vintage table games, cards, puzzles, and more—there’s something for everyone!

Additional Services Offered

At Town Square at the Jersey Shore, we offer the following services in addition to our regular membership program:

  • Physical & Occupational Therapy
  • Transportation to and from Town Square
  • Hair salon and barbershop
  • Podiatry
  • Audiology
  • Visiting Physician/Nurse Practitioner
  • Member Counseling and Support
  • Family Support Groups and Education
  • Memory Screenings
  • Community Education

About Us

Operating Hours:
Monday – Friday

1930 Route 88
Suite 14
Brick, NJ 08724

Everything we do
and every decision we make,
is an opportunity to improve the life of another.
Kevin Herman, MSPT
Owner and President

We believe aging is to be celebrated, not dreaded. Embracing life for the outcome of all that has been lived, the wisdom acquired, experiences felt, milestones reached, and accomplishments attained, offers a different outlook. Even with all that is behind in life, there is still space for so much ahead. If we could only see every wrinkle as a laugh line, how different would the image and perception of aging be. We love to support our seniors in filling that space and time before them so life can be lived as fully and independently as possible.

We support a culture of care that seeks to engage clients in favorite activities, revisit past interests, and even explore new pursuits. Our mission is to provide the highest quality of service and client experiences through our thoughtfully developed care delivery process.

Thank you for considering us to care for and support your loved one. It is our privilege to provide care to our clients and to be able to help them write the next chapters in their story.

Kevin Herman, MSPT
Owner & President

Meet our team

Kevin Herman , Owner & President

Kevin Herman has been helping improve the lives of our senior population for over 25 years. He began his career in this industry as a Certified Nursing Assistant. During this time he realized that he wanted to further his education and decided to pursue his degree in Physical Therapy. Kevin received his Master’s in Physical Therapy and quickly returned to the senior care world. Throughout his Physical Therapy career he worked in Cardiac Rehabilitation, Traumatic Brain Injury and then spent the majority of his time working in homecare with the elderly population. While working in the homecare setting he identified the need for supportive services to help individuals remain at home and transitioned naturally into owning and operating Senior Helpers for 14 years. Kevin continues to own and operate Senior Helpers and feels that Town Square is the next natural step to fill the needs of our seniors, who want to continue living as independently as possible in the community. Kevin’s guiding principle is the belief that everything we do and every decision we make, is an opportunity to improve the life of another.

Linda Panarella, Director of Business Development

Linda Panarella has over 15 years’ experience managing personalized care to seniors and specializes in dementia care. Linda was Director of Operations for Senior Helpers in Manchester, NJ for 5 years but her role has changed to Director of Business Development for Senior Helpers and Town Square. She also serves as a consultant and support for the construction and development of the first Town Square in NJ. Linda is a Certified Dementia Practitioner, a PAC Certified Independent Trainer, and a Memory Bridge graduate. Prior to her career with Senior Helpers, she was an Activity Director for over 8 years in Assisted Living.

Come See Us!

We offer many other additional educational, entertainment, and memory-care events and opportunities at Town Square Jersey Shore. Our unique center is also available to rent as the perfect event space for your next get together. Here are just some of the ways Town Square serves our community:

A Bridge to Learning and
Dementia Care Connections
  • Weekly Memory Cafes
  • Caregiver Support Groups
  • Community Education
  • Monthly Workshops
  • Memory Screenings
  • Virtual Reality Dementia Experiences
  • Care Consultations
  • Referrals for Support Services
  • Professional Education and CEU’s
  • Health Fairs/Conferences
Private Events
  • Weddings
  • Anniversary Parties
  • Bridal and Baby Showers
  • Graduation Parties
  • Sweet Sixteen Parties
  • Family Reunions
  • Company Holiday Parties
  • Team Building Events
  • Milestone Birthdays
Get to Know Us Visits
  • Burgers, Brew, & Bocce
  • Card Parties, Bingo
  • Community Concerts
  • Senior Movie Night
  • Instructional Classes
  • Theme Events
  • Drum Circles
  • Winter Wonderland at Town Square