Enrollment Manager

REPORTS TO:  Center Director


Including but not limited to:

  • Manage inquiry calls, with goal to schedule tours and care meetings. Enrollment Manager is first point of contact for inquiries, tours, and care meetings
  • Adhere to established follow-up schedule to keep inquiries warm and continue to work toward closing
  • Communicate with management team all forecasting so adequate staffing can be added as needed
  • In collaboration with Director of Development (here after referred to as DD), to create regular Facebook and other social media posts. This includes creation of a Family Page to post daily activities. Assist with other social media accounts as requested
  • Meet regularly with Center Director regarding sales activity, forecasting, and established key performance indicators (KPIs)
  • Manage promotional/imprinted items inventory and ordering
  • Establish a schedule and assume the lead for Open Houses on a frequency to be determined with Center Director
  • Create opportunities for introductions to Town Square and Leadership Team from personal lead base
  • In cooperation with Center Director, plan special events to attract current Town Square referral sources and referral sources developed from personal lead base. Annual Winter Wonderland is a primary event.
  • Attend vendor shows, conferences, and networking events, representing Town Square services; network to develop additional lead sources
  • Collaborate with Director of Development (here after referred to as DD) to schedule recreational events in the Family Center to provide inviting activities to attract potential members to visit the center
  • Oversee promotion/publicity for Family Center Activities. Includes, but not limited to social media posting, email blasts, community calendar posting
  • In cooperation with DD, establish a schedule of Memory Cafés and facilitate them with the goal to develop relationships with potential members for Town Square
  • Maintain and manage a customer relationships management (CRM) system
  • Assure all Town Square property—furniture, equipment, supplies, and resources are well maintained


This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities that management may deem necessary from time to time.


  • Excellent organizational skills, attention to detail, and the ability to prioritize in a changing environment
  • Excellent phone and follow-up skills with prospects and key influence center personnel
  • Bachelor’s degree preferred
  • 3 to 5 years business development experience in the senior care industry
  • Successful results of background check, and where applicable, additional state specific regulatory requirements

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