Enrollment Manager

REPORTS TO:  Center Director


Including but not limited to:

  • Identify all local referral sources (hospitals, assisted living, dementia care support groups, doctors’ offices, senior centers, and other health and support groups) to determine lead sources
  • Visit and arrange meetings with people responsible for or in a position to refer members
  • Develop and manage new lead sources per sales strategy
  • Arrange presentations of Town Square services at staff meetings in hospitals, doctors’ offices, and all local referral sources, including family support groups and associations
  • Attend trade shows, conferences, and networking events representing Town Square services; network with others in the industry to develop additional lead sources
  • Assist with coordinating various marketing methods including direct mail, print ads, and networking, as well as develop new methods of marketing
  • Meet weekly with the Center Director regarding weekly sales activity, forecasting, and established key performance indicators (KPIs)
  • Maintain and manage a customer relationships management (CRM) system


This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities that management may deem necessary from time to time.


  • Excellent organizational skills, attention to detail, and the ability to prioritize in a changing environment
  • Excellent phone and follow-up skills with prospects and key influence center personnel
  • Bachelor’s degree preferred
  • 3 to 5 years business development experience in the senior care industry
  • Successful results of background check, and where applicable, additional state specific regulatory requirements

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